Our Mission
We aim to make roads safer by researching the connection between humans and vehicles. We are home to the National Advanced Driving Simulator, and we now have a new name for our broader institute: the Driving Safety Research Institute.
News
UI ramping up automated vehicle testing on local rural roads from $7M USDOT grant
Monday, August 10, 2020
Automated vehicle route to go through Iowa City, Hills, Riverside, and Kalona starting in 2021
Car and Driver Magazine: We Take an $80 Million Driving Simulator for a Spin
Saturday, July 11, 2020
The University of Iowa uses a Toyota Camry and a lot of tech to study how humans interact with the future. We went for a drive.
Parents Play A Significant Role In Keeping Teen Drivers Safe
Monday, February 10, 2020
According to a recent study from the University of Iowa, the combination of in-vehicle video monitoring and conversations about safe driving between parents and teens can reduce the risk of serious car accidents.
Automated Vehicle Technology with Dr. Dan McGehee
Tuesday, December 24, 2019
We hear so much about self-driving vehicles but in reality how far away are they? My guest is Dr. Dan McGehee the Director of the Dan McGehee Image Dec 2019Human Factors and Vehicle Safety Research Division at the University of Iowa National Advanced Driving Simulator in the College of Engineering. What he has to say about automated vs. autonomous vehicles may surprise you. What is really amazing is that his team works on projects that are 20 years ahead of production.
Touch screens in cars are distracting, so why do we keep putting them there?
Saturday, October 19, 2019
Daniel McGehee is a human factors engineer and director of the National Advanced Driving Simulator at the University of Iowa, where he studies distracted driving and specializes in figuring out how to design vehicle interfaces around human limitations, such as memory and vision.
Iowa researchers prepare rural roads for the future
Friday, October 4, 2019
Most roads in the U.S. are in rural areas, and the University of Iowa’s National Advanced Driving Simulator is working to make them safer and prepare them for a future with driverless vehicles.
Pagination
ADS for Rural America
Learn more about our Automated Driving Systems (ADS) for Rural America project, which drove a partially-automated shuttle bus through Iowa City, Hills, Riverside, and Kalona, Iowa.
Tour our tech
Take a 360 degree virtual tour of our facility, and learn more about our technology and expertise.