Human Factors Research

Our work enhances safety through understanding the human-vehicle relationship. 

Technology: We work to understand and advance vehicle technology and simulation science.

Understanding: We explore methods for improving driver performance and understanding of technology, such as driver training and studying mental models.

Performance: We aim to identify and shift the limits of the human-machine relationship by studying

  • Drowsy and distracted driving
  • Novice or young drivers
  • Older drivers
  • User interfaces 

Mobility: We work to enhance mobility with the use of connected and automated vehicles through research and outreach.

Contact

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News: Human Factors

KCRG TV9 News with John Gaspar at NADS

Iowa State Patrol focus on bad driving habits with enforcement project, say distracted driving plays a role

Thursday, April 29, 2021
KCRG TV9 News reports on the rise in distracted driving, what law enforcement has seen, and the research being done on distracted driving at the University of Iowa National Advanced Driving Simulator.
KWWL: distracted driving

Expert says driver distraction is becoming more dangerous in Iowa

Tuesday, April 27, 2021
NADS Director Dan McGehee talks with KWWL on the dangers of distracted driving, especially on Iowa's unforgiving roads.
Distracted driving research

NADS researchers work to understand driver distraction and make roads safer

Thursday, April 22, 2021
April is Distracted Driving Awareness Month. 3,142 people were killed from distracted driving in 2019 – a 10% increase from 2018. NADS researchers work to reverse that trend.
Cameras mounted on the exterior of the driver and passenger side doors capture lane position.

Medical research meets driving research

Tuesday, February 2, 2021
Does exercise change driving performance in patients with Parkinson’s disease? 
Teen driver study

Teens at the wheel

Wednesday, January 20, 2021
When parents are in the vehicle with their teenage driver, crash rates are low. However, as soon as teens are by themselves, the crash rates skyrocket. Can new-driver training programs be used to effectively lower those rates?

KGAN: New driving behavior a concern heading into winter

Friday, November 20, 2020
Changing driver behavior due to the COVID-19 pandemic in combination with dangerous winter conditions raises concern for many driving safety officials in the state of Iowa. Driving Safety Research Institute director, Daniel McGehee discusses the dangers of speed and the changes in driver behavior due to the pandemic.
Inside the NADS-1 simulator

NADS pulls in nearly $1.5M to further study transition of control in automated vehicles

Thursday, October 15, 2020
The National Highway Traffic Safety Administration (NHSTA) recently granted the University of Iowa National Advanced Driving Simulator (NADS) a $1.45 million award to further study transition of control in automated vehicles in a simulation environment.