Cheryl Roe

AV Transportation & Outreach Specialist

Cheryl Roe has been working in the driving research field since 2001 and has extensive experience in the areas of study coordination and protocol development for on-road, naturalistic driving, and simulator studies. She has coordinated data collection for more than 60 projects during her career, including several simulator, naturalistic driving, and closed-course research projects covering a variety of driving related topics such as vehicle technology, distraction, impairment, and drowsiness. She has collaborated with health care researchers on fitness-to-drive projects and has served as a liaison with law enforcement officers for several research efforts. With contributions to dozens of studies involving Advanced Driver Assistance Systems (ADAS) and other vehicle technologies, she has expertise in preparing IRB applications, recruiting participants with a variety of methods, developing participant questionnaires and training protocols, and ensuring data integrity. She assisted with the development of and participated in data collection of a demonstration study that evaluated driver’s trust, knowledge, and willingness to use ADAS. Her naturalistic studies include a foot pedal behavior analysis, a seat belt analysis, and a study that sought to understand how drivers typically interact with automated vehicle systems.

Ms. Roe’s current research interests include vehicle automation with a focus on training, education, and outreach. Currently, she supports the Iowa Advisory Council on Automated Transportation and serves as the safety lead and research logistics coordinator for the ADS for Rural America demonstration project.

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Cheryl Roe portrait
B.S., Psychology, University of Iowa